elrow has announced the stellar line up for its immersive July 28th Rowlympics themed event. Under the sun and the stars, this rare musical fiesta features 10 hours of back-to-back sets by international superstars. The dusk-to-dawn games commence at 6:30pm taking New Yorkers on a musical marathon until 4:30 AM at East Williamburg’s Brooklyn Mirage.
This musical line-up is more unique than ever. Making their elrow debut in NY are Jesse Perez, Denney, Will Clarke, Technasia, and NY’s very own The Golden Pony, who will be joined by elrow resident Marc Maya, plus elrow staples and some of dance music’s most in demand talent — Eats Everything, Patrick Topping and Santé, and did we mention it’s all B2B’s ?!?!?!
This is the first North American outdoor event for the world’s leading event production company with six generations of experience promoting unforgettable spectacles. One of the biggest attributes of elrow is their mission to create an immersive experience in an enchanted environment that completely surrounds you, so that you feel that you are inside it and part of it. Performers interact with guests, who become actors in the story, integrated into a psychedelic circus-like environment and vibrant atmosphere unlike any other.
“Emperors to the right of you. Gladiators to the left. Before you, goddesses. Behind you, wizards. All around you, characters that seem to have tumbled through a looking glass from a magical parallel plane. Weddings, bull fights, acrobats on bungee cords, chariots and gondolas gliding across the sky, jugglers, jocks, vikings, and pirates. Where are you? You are at an elrow party. For Rowlympics, elrow will be transporting guests to the year 50 AC and a tiny hamlet in a place called elrowia, occupied by the Romans. Inhabited by irrepressible hedonists, the hamlet uses a magic potion to makes themselves invincible. In a gesture of peace, the frustrated Romans invite them to their Rowlympic Games where athletes and “barbarows” joyfully competed to see who got to be the greatest party athlete of all.”